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Libros
Andy Maslen

The Copywriting Sourcebook. How to write better copy, faster – for everything from ads to websites

Svetlana Sobchukcompartió una citahace 10 meses
. Saves them money when they buy their next new car.

Step three: change ‘them’ and ‘they’ to ‘you’ (and tweak the rest as necessary)

E.g. Save money when you buy your next new car.

Step four: Add ‘NOW: an easy way to’ at the beginning.

E.g. NOW: an easy way to save money when you buy your next new car.
Svetlana Sobchukcompartió una citahace 10 meses
Step one: Complete this sentence: My product helps my customers because it...

E.g. My product helps my customers because it saves them money when they buy their next new car.

Step two: Cut everything up to and including ‘it’.
Svetlana Sobchukcompartió una citahace 10 meses
Try to keep your headlines as short as you can. Under 16 words is good. Ten is better.
Svetlana Sobchukcompartió una citahace 10 meses
can roughly divide headlines into three categories:

1. Those promising news.

2. Those arousing curiosity.

3. Those offering a benefit
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