The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers, Matt Hrushka
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Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

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Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
191 páginas impresas
Publicación original
2014

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Valeriya Efanova
Valeriya Efanovacompartió una citahace 2 años
With every transaction, publishers are mining and exporting that rarest of rare resources, trust.
katoshi
katoshicompartió una citahace 2 años
The fact is, that digital advertising started a cold war 20 years ago without even realizing it.
Guzel  Akhmetzyanova
Guzel Akhmetzyanovacompartió una citahace 3 años
is the next largest when it comes to marketing spend, raking in over $40 billion last year12. Its purely a limit on current technology, and

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