The role of the growth hacker is to ruthlessly optimize incoming traffic for success
Eliezer Diazcompartió una citahace 2 años
reach people in an effective, scalable, and data-driven way
Eliezer Diazcompartió una citahace 2 años
merged marketing into their product development
Eliezer Diazcompartió una citahace 2 años
anything that gets customers is marketing
Eliezer Diazcompartió una citahace 2 años
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
Eliezer Diazcompartió una citahace 2 años
If you can treat a book like a start-up, anything is game. The
Eliezer Diazcompartió una citahace 2 años
If you know the Way broadly you will see it in everything
Eliezer Diazcompartió una citahace 2 años
Retention trumps acquisition
Eliezer Diazcompartió una citahace 2 años
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Eliezer Diazcompartió una citahace 2 años
the focus needs to be on improving customer retention