Rollo Tomassi

One area of the brain in which we observed a difference in activation in response to masculinized versus feminized faces — specifically during the follicular phase — was the anterior cingulate cortex, which is a region involved in decision-making and the evaluation of potential reward and risk,” said neuroscientist Heather Rupp, research fellow at the Kinsey Institute for Research in Sex, Gender and Reproduction. “Activation in this region has been previously reported to correlate with ‘high risk’ nonsocial

choices, specifically monetary risk, so it is interesting that it is observed to be more active in response to masculinized male faces, who may be both riskier but more rewarding to women

If you’ll pardon the vernacular, what Ovulatory Shift represents in a social con-text is what’s known in the manosphere as the Alpha Fucks and Beta Bucks principle; the drive for an optimization between the best direct genetic benefit (sex) and the best indirect benefit (parental investment and provisioning) is a biologically hard-wired feature of the female mind