Daniel Callaghan

Selling yourself is the key to success

For someone else to believe in you, you must first believe in yourself

book called The Intelligent Investor by Ben Graham.

For someone else to believe in you, you must first believe in yourself.

‘You’ve got to believe in what you are selling. What convinces is conviction. You simply have to believe in the argument you are advancing; if you don’t, you’re as good as dead. The other person will sense that something isn’t there.’

Name and company – Give your full name and company name so the client knows who they are dealing with.

Combining your qualities and values can uncover your Unique Selling Points (USPs).

These are skills that you possess in business and show how you will achieve your target.

think of your main achievements

You can be proud of your USPs – only you have them and they are based on your real experience, strengths and values.