Melissa Perri

Product managers connect the dots. They take input from customer research, expert information, market research, business direction, experiment results, and data analysis. Then they sift through and analyze that information, using it to create a product vision that will help to further the company and to solve the customers’ needs.

How do we determine value?
• How do we measure the success of our products in the market?
• How do we make sure we are building the right thing?
• How do we price and package our product?
• How do we bring our product to market?
• What makes sense to build versus buy?
• How can we integrate with third-party software to enter new markets?

Meghan explained to our team what one experiment entailed: manually taking on the work to understand how to establish an online system for uploading and verifying required documents for mortgages. The team worked with select first-time applicants and had them email the documents. The bank designated a person to review documents and to approve them during this experiment. Over that time, new applicants completed their applications 90% more often than those who had come into the office to have them verified.