Barry Schwartz

At this point, choice no longer liberates, but debilitates.

We would be better off if we embraced certain voluntary constraints on our freedom of choice, instead of rebelling against them.
We would be better off seeking what was “good enough” instead of seeking the best (have you ever heard a parent say, “I want only the ‘good enough’ for my kids”?).
We would be better off if we lowered our expectations about the results of decisions.
We would be better off if the decisions we made were nonreversible.
We would be better off if we paid less attention to what others around us were doing.

The large array of jams attracted more people to the table than the small array, though in both cases people tasted about the same number of jams on average.