Dale Carnegie

"My popularity, my happiness and sense of worth depend to no small extent upon my skill in dealing with people."

One thing in life calls for another;

Something, we feel, should happen; we know not what, yet we proceed in quest of it.

first be pure exposition and the second pure description.

writing in hooks and eyes

the succession of events recorded requires a plan in order to bring them out with real effect.

anecdote is a short narrative of a single event, told as being striking enough to bring out a point.

The keener the point, the more condensed the form, and the more suddenly the application strikes the hearer, the better the story.

A perfectly capital joke will fall flat when it is dragged in by the nape without evident bearing on the subject under discussion.

Humor deals with things out of relation—with the incongruous.