Jessica Livingston

this was not at all a normal project where you have tools. I had no tools; my approach in life was to just use my own knowledge. I know what’s going on better if I’m not going through a tool.

So it’s the end product. It not a click-through kind of a product

When people search, they’re most likely to click through because that’s when they’re looking for something.
Google has proven remarkably well that click-through is a monetizable quantity more than page impressions. You can have 100 page impressions and that has some value, but the click-through has far greater value because that’s how advertisers measure, “Is this advertising working for us or not?”