Gayle Laakmann

CLRS' famous algorithms textbook He could describe in detail the myriad

Step 2: Understand Key Metrics

However, you are responsible for delivering the best product to customers. Note this sentence covers three very important terms: “delivering,” “product,” and “customers.” Most PM questions revolve around these three terms.

AIDA models customer decisions as Attention (or Awareness) -> Interest -> Desire -> Action.

REAN expands this to add on post-purchase behavior.

Reach: The customer is aware of your product.
Engage: The customer is engaged and considering your product.
Activate: The customer takes action to purchase the product.
Nurture: The customer has purchased the product, and it’s now your responsibility to nurture this relationship.

Customer Purchase Decision Making Process helps us understand the buying process and gives us an “entry point” for boosting sales.
Marketing Mix (4 Ps) describes the different aspects of a company’s marketing plan.
SWOT Analysis offers a framework for analyzing a strategic decision.
Five Cs (Situational Analysis) gives an overview of the environment around a product or company.
Porter’s 5 Forces describes what an industry as a whole looks like.

Depending on your goals, you can break down the types of metrics in a variety of ways. We’ve divided them into user acquisition, activity, conversion & retention, and money.

Well, let me first think a bit about what the market looks like right now, including the company, competition, customers, and general landscape.

uite simply, it’s the product manager’s job to articulate two simple things:

What game are we playing?
How do we keep score?

Product specification – the necessary level of detail to ensure clarity about what the team is building.
Edge case decisions – very often, unexpected and complicated edge cases come up. Typically, the product manager is on the line to quickly triage those decisions for potentially ramifications to other parts of the product.
Project management – there are