Digital advertising has been there for a while. With social media now commanding a big portion of modern day traffic, the number of entrepreneurs venturing into social media marketing has been on the rise. Even though this might sound simple and fun, the fact that you have to plan and convince makes it as competitive and challenging as any other form of marketing. Understanding the basics and all the related tricks is key to ensuring that you get your Facebook adverts right from the word go.
You have to learn the type of posts that engage your readers to the fullest. Are they pictures or short posts? Do they fancy long posts with frequent images instead? Even though this will be a test run of your adverts, you must still ensure that the advert takes on the right format.