Just Enough Research, 2e

We don’t want the way we do things now to inhibit your creativity. We want blue-sky thinking

tank your project
discover your best competitive advantages
learn how to convince your customers to care about the same things you do
identify small changes with a huge potential influence
see where your own blind spots and biases are preventing you from doing your best work

determine whether you’re solving the right problem
figure out who in an organization is likely to