The New Rules of Marketing & PR

What’s important for all organizations to take away from this incident is that it is critical to respond quickly to situations as they unfold on the web

Pedersen says that the key to everything about his business is targeting his buyers directly with content specifically for them.

like to call it targeted content. When I write an article, I’m targeting a very specific element of golf for my readers. The article might be targeted to a small aspect of the golf swing, for example, and the guys I write for know how it can help them.”

Direct-to-consumer news releases are a big part of the increased traffic.

the most effective web strategies anticipate needs and provide content to meet them

is about understanding the keywords and phrases that our buyers are using, and creating the content that they seek.

The marketers at Amazon understand that when people browse the site, they may have a general idea of what they want (in my case, perhaps a book for my daughter about surfing) but not the particular title. So

Great content in all forms helps buyers see that you and your organization get it. Content drives action.

The new rules of PR are that anybody who wants to be the leader has to have news coming out

Great content brands an organization as a trusted resource