UX for Lean Startups: Faster, Smarter User Experience Research and Design

Lean UX isn’t about adding features to a product. It’s about figuring out which metrics drive a business, understanding what customer problems we can solve to improve those metrics, generating ideas for fixing those customer problems, and then validating whether or not we were correct.

And sometimes you just have to rely on plain old qualitative research and good judgment. We’ll cover that in later chapters.

With Lean UX, you must learn how to design the right kinds of tests in order to know when your hypotheses have been validated.

was speaking with one startup, and they explained that they had done a small test of a particular new feature and measured their conversion funnel. About 3% of people had converted to using the feature. Unfortunately, they had no way to tell whether 3% conversion was a fantastic outcome or a complete failure because nobody had ever built this sort of feature before.

that all seems rather daunting, don’t worry. I’ll share some very specific methods for doing this later in the book.

Lean UX Is About Validating

What Is Lean UX, Anyway?

Lean methodology is to always treat everything as a hypothesis to be validated, then the goal here is to see how much validation you can do before writing any code or building any products.

The faster you can validate or invalidate hypotheses, the more things you can try before you run out of money

make sure your engagement numbers are being driven by customer enjoyment of your product and not by artificial tricks.