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Gary Vaynerchuk,Alecu Vlad

Getting It

Learn How To Build Your Personal Brand Revised Edition

When it comes to social media, it isn’t just enough to be on it. You need to know how to be effective with it. If you're not using social media to build your brand, you are missing out. In this book I’ll explain step by step how to use all the social networking tools on the Internet to take advantage of everything you want — the activity that you would do every minute if you could, the topic that you just can’t shut up about, the product that you would like to put in everyone’s hands—and build it into not just a business but a powerful personal brand that makes you all the money and, more important, brings you all the happiness you could ever want.
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  • yakovets1310compartió su opiniónhace 2 años
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  • Yulya Kudinacompartió una citahace 2 años
    a checklist of all the steps you want to take as you build your personal brand:

    1. Make a list of your interests and passions

    2. See which of your interests sells well online

    3. Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is.

    4. Choose your medium: video, audio, written word.

    5. Include a Facebook Connect link, Call-to-Action buttons, Share Functions, and a button that invites people to do business with you in a prominent place on your site.

    6. Start creating your content now!

    7. Do it again.

    8. And again.

    9. Enjoy the ride.
  • Yulya Kudinacompartió una citahace 2 años
    Those who are willing to look (and there are too many marketers who are not) are witnessing the humanization of business; it will have one of the greatest impacts on commerce we’ve ever seen.
  • Yulya Kudinacompartió una citahace 2 años
    When people say, "I want to build a personal brand," the first thing they think about is numbers.

    Number of Twitter followers. Number of Facebook Likes. Number of blog subscribers.

    Those are very poor metrics for building a meaningful personal brand.

    Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry.

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