Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ничего не зная про СЕО Pixar, а также принимая во внимание название книги — Creativity inc., конечно, было неожиданностью прочитать историю об IT. Хотя такая ли это неожиданность?

A great story of how Pixar became a great animation studio, with its example it tells us how we can try to follow their path and their principles to build a healthy creative culture inside our teams and organizations. Totally recommend.
Must read for everyone involved in managing creative teams or working in a one.