Rapid Techniques for Mapping Experiences

If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co-create these diagrams in only a couple of weeks.