“A fast-paced tell-all. . .one of the great business stories of our young century.” —Steve Cherry, IEEE Spectrum Magazine
The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles—how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. At stake were the livelihoods—and sanity—of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony.
“Drama and secret deals… This is the real deal.” —Bob Molyneaux, ChipBridge
Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. It's a story that's never been told—until now.
“The real story of a team of people tasked with doing the impossible.” —John C. Beck, author of Got Game
“Remarkable. . .fascinating.” —Dean Takahashi, author of Opening the Xbox
“The story of the whole effort to build the Cell.” —The Wall Street Journal
