Turn your strategy into something – a thing that I can respond to (rather than a concept board or document)
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copy a number of things, rather than look for the perfect singular one
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copy from far away – from examples that are not from your immediate market or context.
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what kind of thing will solve this kind of problem?'
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what kinda thing' you're dealing with. What kind of behaviour is it? What other behaviours are like it? What other behaviours could you learn from?
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Drawing helps you work out the relationships between things
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It's worth assuming drawing IS thinking. ”
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Until you've drawn your idea you haven't really thought it through. ”
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And finally, Good Copying asks different kinds of (“kinda”) questions
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Copying can keep things the same (Bad Copying) Or, it can change things, creating new and different ideas (Good Copying) Good Copying delights in error and variation – this is where the juice is, not in replication Good Copying is loose rather