This book is the culmination of thousands of hours of thinking, living, talking, research— ing, and writing about Entertainment University School of Hip Hop covering film, music, and entertainment business. It is our intent that people, dreamers, industry profession— als, academics, students, business professionals, and industry fans alike will find this to be a useful resource.
The Entertainment Industry is a form of activity that holds the interest of an audience, or gives pleasure and delight. The most recognizable forms are film and music.
These forms of entertainment have the capacity to cross over different media and have demonstrated a seemingly unlimited potential for creative remix. This has ensured the longevity of many themes, images, and structures.
The Entertainment Industry is unique from other activities, such as education and mar— keting, even though the latter areas have learned how to use the appeal of entertain— ment to achieve their goals. The importance and impact of the entertainment industry is recognized by scholars and its increasing sophistication has influenced practices in oth— er fields.
It takes qualities like faith, desire, talent, business sense, dedication, education, and a winner’s mindset. Those are the key components you need to have a successful career in what we call “The Industry”. The Entertainment Industry is a multi-billion dollar busi— ness that is very dominant, popular and influential among today’s millennials across cul— tures. Many seek successful, profitable careers in various entertainment fields. Although many may have the talent, focus and drive to pursue this field, too often, they lack the opportunities, instruction and mentorship to truly be successful.
