1000 Strategic Tips for Internet Marketing: Your Shortcut to Success Online

22) Compose an email subject line like ' (product type, name or benefit) Step By Step! '. You might create benefit bullets in your ads like ' A closely guarded/invaluable/rock solid way... and How to refine/ shield... '.

21) Write a sales letter headline like ' This Is Proven To (product type, name or benefit)! '. You can design benefit phrases in your ads like ' One clever/intriguing/riveting way... and How to regulate/sidestep... '.