Ironically, people whose WHY is in service to others, rather than for themselves, are the ones who ultimately best serve themselves, because in the end they experience the deepest fulfillment.
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“If you’re different at work than you are at home, in one of those two places you’re lying.” Who we are at our core does not change depending on where we find ourselves.
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Our WHY comes from our past, but its value and promise lie in the future.
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Take your list of themes and cross out the ones you channeled into your Why Statement. Then narrow the remaining list of themes until you have no more than five
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The HOWs Process
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Here is your road map for the process of articulating your HOWs.
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Bottom line is when we focus on our strengths and lean in to the strengths of others, we can make the impossible possible.
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Your HOWs Are Your Strengths
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As a result, the combination of your WHY and HOWs is as exclusively yours as your fingerprint.
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Our WHY is our purpose, cause or belief—the driving force behind everything we do.
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Our WHATs are the tangible manifestation of our WHY, the actual work we do every day.
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Our HOWs are the actions we take when we are at our natural best to bring our WHY to life.
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The goal for each group is to write a Candidate Why Statement that is so inspiring that the other team will say, “Let’s go with yours!”
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team members need to decide, together, which verb or action phrase seems to best capture the contribution they make as an organization.
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First, to write the “contribution” element of the Why Statement each team needs to look at the flip chart in the front of the room that lists all of the verbs and action phrases they came up with earlier.
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Here’s what you can tell them: conversation 1 and conversation 2 correspond to the contribution element of the statement; conversation 3 corresponds to the impact element.
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Break down the statement into its two main elements. The first element, “To ,” is the contribution the organization or group makes. The second element, “so that ,” is the impact or effect that contribution has on others.
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People don’t buy what you do, they buy why you do it.
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The Why Discovery workshop has three main actions:
Set the context Run the Why Discovery Process Draft a Why Statement
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It won’t matter how wonderful the Why Statement sounds if no one in the organization feels ownership of it or is inspired to bring it to life in their work.