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Harvard Business Review

HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

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Jim Blythe
100 Great Marketing Ideas. From leading companies around the world
- 180
- 101
- 32
en
Libros
Sarah McCartney
100 Great Branding Ideas. From leading companies around the world
- 158
- 51
- 1
- 22
en
Libros
Andy Maslen
The Copywriting Sourcebook. How to write better copy, faster – for everything from ads to websites
- 133
- 17
- 18
en
Libros
Bittu Kumar
Marketing for Beginners
- 112
- 14
- 1
- 12
en
Libros
Jacky Tai
Brand Zero: The complete branding guide for start -ups
- 104
- 692
- 16
en
Libros
Johan Stenebo
The Truth about IKEA
- 100
- 16
- 11
en
Libros
Andy Maslen
Write Copy, Make Money
- 99
- 32
- 17
en
Libros
Brett King
Bank 2.0. How customer behaviour and technology will change the future of financial services
- 96
- 49
- 11
en
Libros
Jorg Dietzel
Create, Convince, Connect. Fundamentals of Advertising, Branding and Communication
- 88
- 5
- 13
en
Libros
Colin Wright
Personal Branding
- 87
- 18
- 5
en
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