Deliver Great Products That Customers Love

THE FIVE PHASES OF DESIGN THINKING

Design thinking is a process for creative problem solving. Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions.”4

FOCUS ON YOUR CUSTOMERS ALL THE TIME, NOT JUST AT THE BEGINNING OR END

Steve Jobs famously said that he didn’t like customer research because “customers don’t know what they want”.

development process. Customer focus requires the ability to understand the customer’s needs, expectations, and priorities, and to incorporate the customer’s feedback a

Successful product managers need to balance the three dimensions of Human, Business, and Technology

not only have achieved great market success, but have also redefined complete industries. Apple launched the mobile app revolution with the iPhone; Uber has single-handedly shaken the taxi industry; Waze has rendered the traditional hand-held GPS obsolete by using real time traffic information from its users, on your phone, anywhere in the world; Tesla has not only made electric cars available to anyone in the market (as long as you can afford its hefty price tag!) but has also created a network of recharging stations and introduced home batteries; and Amazon, among other things, has disrupted the traditional server housing market with its cloud-based AWS service