Marketing for Beginners

Distribution is one of the classic “4 Ps” of marketing (product, promotion, price, placement a.k.a. distribution). It’s a key element in your entire marketing strategy — it helps you to expand your reach and grow your revenue.

Cutormer Relationship Management (CRM) system

Successful branding also creates “brand equity” - the amount of money that customers are willing to pay just because it’s your brand

Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. It brings your competitive position and value proposition to life.

your decision is your “value proposition.”

it’s an investment that generates revenue, profit and opportunity for growth

CHAPTER 6
Marketing Campaigns

In many B2B companies, a sales team is the primary method for reaching out to the market. Salespeople call prospects and customers, but they can only do so much in a day Marketing campaigns can dramatically increase your reach.

Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. If you sell through these groups instead of (or in addition to) selling directly, treat

Evaluate how your end-users need to buy
Your distribution strategy should deliver the information and service your prospects need. For each customer segment, consider the following:
How and where they prefer to buy
Whether they need personalised education and training
Whether they need additional products or services to be used alongside yours

Whether your product needs to be customised or installed
Whether your product needs to be serviced