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Summary: Traction

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The must-read summary of Gabriel Weinberg and Justin Mares' book: “Traction: A Startup Guide to Getting Customers”.This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book “Traction” states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.Added-value of this summary:• Save time • Learn the Bullseye Framework to identify to right traction channels• Ensure your start-up is successfulTo learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!
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    Book Presentation: Traction by Gabriel Weinberg and Justin Mares
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    The other alternative is to employ a long-tail approach. Here you tie in with long and highly specific keywords which attract less searches individually but in the aggregate make up more than 70% of all searches.

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