Unlock It: The Master Key to Wealth, Success, and Significance

So they go back to school and get further into debt; they get an MBA or a second degree and work even harder.

Changing the way you think will alter the way you do things.

When you look at it, there are only three ways to unlock your business growth. What are these three ways? Here they are.

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ATTRACTION : Being able to predictably and consistently attract new quality leads and generate new business
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RETENTION : Increasing stick rate of each customer and enhancing the relationship customers have with your business
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OPTIMIZATION : Maximizing the value your business generates for the customer
Most struggling businesses are weak in either one or a blend of these three pillars. As you’ll see, these pillars work together to create a strong, sustainable, and scalable business. If any of these pillars are weak, you’re looking at an unbalanced business.

Most people rely on their willpower and motivation to succeed, and that is why they see inconsistent results. If you can structure your time and environment well, you’ll feel the gravitational pull toward success without needing willpower at all.

HOW TO STRUCTURE YOUR ENVIRONMENT FOR SUCCESS

If you were to enter my office today, you would see many “Wealth Triggers”—objects that remind me to think a certain way. On my desk, there is a clock to remind me of the value of time, a copy of Sun Tzu’s The Art of War to remind me to think strategically, a small statue of a horse to trigger feelings of energy, and a picture of my mom and dad to remind me of my family values.

CHAIN BREAKER:

RESULTS FOLLOW STRUCTURE, NOT WILLPOWER.

HOW MANY INVISIBLE CHAINS ARE HOLDING YOU DOWN?

RESULTS FOLLOW STRUCTURE, NOT WILLPOWER.

HOW MANY INVISIBLE CHAINS ARE HOLDING YOU DOWN?

INVISIBLE CHAIN #7: RELYING ON WILLPOWER

Have you ever seen those motivational videos on social media? You know, the ones where they tell you that as long as you have enough willpower, you’ll succeed? Their theory is that if you push yourself hard enough and work yourself hard enough, you’ll succeed no matter what your environment. I don’t see it this way.

Have you ever woken up full of energy and motivation ready to start the day? You probably have. Have you also had days where you wake up and don’t want to get out of bed? I’m pretty sure we’ve all had days like that. No matter how disciplined you are, willpower and motivation come and go.

People ask me, “Dan, how are you able to create so much impactful content across all social media platforms every single day? How are you so prolific when you still have a global organization to run? How do you manage all of the things you have going on?” The answer is simple. It’s because I don’t rely on willpower or motivation—I rely on structure.

Most people try to push toward their goals when they should take the opposite approach. Structure your time and environment so that you move toward your goal.

HOW TO STRUCTURE YOUR TIME FOR WORK-LIFE INTEGRATION

INVISIBLE CHAIN #7: RELYING ON WILLPOWER

SAVE YOURSELF BEFORE YOU TRY TO SAVE THE WORLD.