Earlyvangelists are a special breed of customers willing to take a risk on your startup’s product or service because they can actually envision its potential to solve a critical and immediate problem— and they have the budget to purchase it.
Steven Halimcompartió una citahace 6 años
successful startup solves this conundrum by focusing its development and early selling efforts on a very small group of early customers who have bought into the startup’s vision.
Steven Halimcompartió una citahace 6 años
Develop the Product for the Few, Not the Many
Steven Halimcompartió una citahace 6 años
turning the founders’ initial hypotheses about their market and customers into facts.
Steven Halimcompartió una citahace 6 años
had a solution in search of a problem
Steven Halimcompartió una citahace 6 años
They had developed a great product, but they had neglected to spend an equivalent amount of time developing the market
Steven Halimcompartió una citahace 6 años
build a repeatable sales road map for the sales and marketing teams that will follow later. The sales road map is the playbook of the proven and repeatable sales process that has been field-tested by successfully selling the product to early customers.
Steven Halimcompartió una citahace 6 años
For a startup to succeed, Product and Customer Development must remain synchronized and operate in concert.
Steven Halimcompartió una citahace 6 años
In short, in big companies, the product spec is market-driven; in startups, the marketing is product-driven.