Summary: The Innovation Secrets of Steve Jobs Carmine Gallo

“The only way to come up with something new – something world changing – is to think outside of the constraints everyone else has. You have to think outside of the artificial limits everyone else has already set.”

– Steve Wozniak

“Imagination is more important than knowledge”

– Albert Einstein

“Creativity is just connecting things.”

– Steve Jobs

A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance. In doing so, it transforms great talent into exceptional accomplishment.”

– Gary Hamel, author

When you’re putting people on the moon, you’re inspiring all of us to achieve the maximum of human potential, which is how our greatest problems will eventually be solved. Give yourself permission to dream. Fuel your kids’ dreams too.”

– Randy Pausch, The Last Lecture

Steve Jobs wants to “put a dent in the universe” – he wants to do things and make products which will make a difference for lots of people. By making that his preeminent goal, he attracts other people who want to be involved in projects which become the stuff of legend in the technical world. Steve Jobs has sweeping visions and that appeals to and attracts other A-players.

Macintosh represents a significant step in the evolution of the mass-market personal computer.

Analogies show the similarities between two completely different things and can help people buy-in to unfamiliar solutions.

Steve Jobs also uses lots of analogies and comparisons when thinking about potential solutions to problems.

Apple hires musicians, artists, poets and historians because they have different ways of looking at problems.