Selling Points:
• The demand for slow cooker cookbooks never seems to cease, reflecting an insatiable market for hearty food that doesn’t require hands-on cooking
• Our previous Sonoma Press slow cooker cookbook, The Complete Slow Cooking for Two, published in September 2015. The author did zero promotion for the book. Per Bookscan, it’s sold nearly 10,000 units in under a year.
• An analysis of Google search data reveals that the most searched-for slow cooker recipes online are for beef and pork dishes
• This is a highly curated selection of 110 essential slow cooker recipes for meat-centric dishes and the vegetables and sides that pair with them
• The author is a regular columnist for the popular food site Serious Eats, run by Kenji Lopez-Alt, author of The Food Lab Audience:
• Moms who are responsible for feeding their families
• Moms who meal plan and want to make sure they can prep and cook food on the weekend to be eaten throughout the week
• Families looking to reduce the number of times each week that they order in or eat out
• New parents who don’t have a lot of time to cook
• Given the focus on classic, familiar recipes, interest from the Heartland is likely greatest
Marketing Plans:
• Author Jennifer Olvera is a regular columnist for Serious Eats, Kenji Lopez-Alt, author of The Food Lab:
http://www.seriouseats.com/recipes/sunday-supper/• We will have coverage on Serious Eats and other major food sites online.
