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Michael Bierut

Now You See It and Other Essays on Design

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  • Nastya Orydorohacompartió una citahace 3 años
    I could shade the hell out of anything, but realistic drawing was considered a pretty cheap commodity. What was valued in the fine arts department seemed to be self-expression, or individuality, or passion, or something mysterious like that. Graphic design, on the other hand, was taught in the tradition of Jon Gnagy: methodical, straightforward, and, to quote the man himself, “genuine fun.” So I became a graphic designer.
  • Nastya Orydorohacompartió una citahace 3 años
    I may have become a graphic designer because I was a frustrated writer
  • Nastya Orydorohacompartió una citahace 3 años
    Words are at once the designer’s raw materials and reason for being, simultaneously a means to an end and the end itself. I am suspicious of any graphic designer who is not an enthusiastic reader.
  • Nastya Orydorohacompartió una citahace 3 años
    Typography is the fundamental starting point for our work. Letterforms together become words, then sentences, then paragraphs, all in the service of communicating ideas.
  • Nastya Orydorohacompartió una citahace 3 años
    Words made art come alive. Combining words and pictures gave form to ideas
  • Nastya Orydorohacompartió una citahace 3 años
    I may have become a graphic designer because I was a frustrated writer.
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