Thinking along the same lines: what do you want your people to do, or even to think, when they log on to the digital workspace?
Here’s an example that I came across on the Happy Melly podcast:1
Zappos, the online shoe and clothing store, reminds its employees every day of the importance of being familiar with other employees in the company. When an employee logs onto their system at the beginning of the day, a picture of another person in the company pops up with the question, “Do you know who this person is?”, and five names from which to choose.
If the employee doesn’t pick the right answer, the system tells them their colleague’s name and redirects them to that person’s profile, so that they can learn a little bit about them.
Zappos is not a remote organisation. However, it is seeing the company grow and is deliberately fostering that sense of connection by making the most out of technology.
This is a prime example of the need to pay attention to the digital space, even when your people are in the same building.