Seth Godin

some axes for you to choose from

status roles, the hidden (but obvious) drivers of all elements of culture.

Status is our position in the hierarchy.

It’s also our perception of that position.

Status protects us.

Status helps us get what we want.

Status gives us the leverage to make change happen.

Status is a place to hide.

Status can be a gift or a burden.

Status creates a narrative that changes our perceived options, alters our choices, and undermines (or supports) our future.

And the desire to change our status, or to protect it, drives almost everything we do.

When the marketer shows up with her new idea, her opportunity, the offer to make change happen—every time, it’s a challenge to our status.

Shame is the status killer.

Six things about status

Status is always relative.

Status is in the eyes of the beholder.

Status attended to is the status that matters

Status has inertia.