If you’re a beer drinker in the U.K., you’ve probably heard of the Portman Group: it’s the independent regulator for advertising and marketing in the U.K. alcohol industry.
What follows is a candid conversation with the Portman Group’s chief executive John Timothy. We talk about how the process works, as well as how he keeps the judges independent and limits impact judgments can have on small, inexperienced businesses.
Part two of this episode comes out tomorrow.
