Anyone in the business of selling beer right now is talking about an emerging category known as “better for you,” which covers everything from low-calorie craft beer and kombucha to hard seltzers and gluten-free or gluten-reduced beer.
But while most brands are focused on the functional components of these beers, very few of them have tried to build a community around their brands and lifestyles the way Caitlin Landesberg, founder and CEO of Sufferfest, based in San Francisco, has.
