How to Sell With Facebook Lead Ads

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?

To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson.
More About This Show
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. He's co-host of Path to Purchase Podcast, and his course is called Next Level Growth.

Oli explains why a mobile-only funnel that collects phone numbers helps you have conversations that improve sales.

You'll also discover tips for setting up Facebook lead ads, qualifying leads, and texting with prospects.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Facebook Funnel with Lead Ads
Oli's Story
Oli grew up in the UK, and at a young age, he became a high-performance tennis player who played all over the world. After he fell out of love with tennis, he needed another way to channel his energy. He'd always looked up to his father, who was in business, so when Oli was 15 years old, he started his first business building custom computers.

The business grew quickly, and soon he was exporting computers to Asia. Oli went on to build several businesses fairly organically and through mainstream media advertising. Then in 2003, he started advertising with Google AdWords. At the time, pay per click was new, and the ads had amazing results with cheap leads and quality customers.

Because Oli believes no one should rely on a single traffic source, he was quick to start running ads when Facebook introduced its advertising platform. Google AdWords was intent-based, whereas Facebook ads worked more like display advertising. Oli viewed Facebook ads as a huge opportunity to dial into all of the demographic and psychographic details for audience targeting.

Today, Oli spends most of his time running Next Level Business, an eLearning platform that helps entrepreneurs and business owners grow their businesses beyond seven figures. He also runs an agency called Oliver Billson that does marketing and consulting for thought leaders.

Listen to the show to hear more about Oli's experience with Google AdWords.
Common Facebook Funnel Mistakes
When your sales process relies on someone having a conversation with a prospect to make the sale, the funnel needs to collect information that helps you have that conversation. Often, funnels that don't work aren't designed with this end conversation in mind. Instead, these funnels focus on activity at the top of the funnel.

For instance, a funnel might generate leads, but those leads don't convert into prospects with whom you can have a quality conversation and make a sale.

Traditionally, marketers generate brand awareness through advertising on various broadcasting media or online, and then the sales team actually talks to people. Now that almost everything is sold online, the sales process has lost a little bit of the human touch. There are still plenty of products, though, that require the seller to talk through the sale with potential customers.

Oli has found that even when an automated, end-to-end marketing sales funnel with Facebook Ads is working, it's not as profitable as it could be. So retooling your funnel to focus on conversations has a lot of side benefits over an automated sales process.

Listen to the show to hear Oli share more about who can use marketing and sales tactics focused on conversations.
The Best Way to Sell With Facebook Lead Ads
Oli finds most people focus on driving Facebook traffic offsite using the Conversions objective. This approach is great if you want to send people to a landing page, offer value, collect information,