#614: Why I Decided To Cancel My Coaching Program Days Before It Launched

A true story of decision-making, humility, and the pursuit of a business in full integrity
Picture this: A situation where I made a big mistake and was faced with a decision that brought me face-to-face with some hard truths about my business and leadership approach.
This particular situation is hard for me to talk about, and my intention in sharing it isn't to air my failures, but to offer you a cautionary tale -- one that might save you from making the same misstep.
It’s a real-life story of decision-making, humility, and, ultimately, the pursuit of a business in full integrity.
You’ll hear the story of how (and why) I decided to pull the plug on my coaching program and shelve the project indefinitely, after a very long time of working tirelessly on it.
It's a candid look into one of the biggest business mistakes I’ve ever made, where I peel back the layers of all the emotions, doubts and lessons that I've gleaned from the experience.
Afterall, even after 14 years in the business, mistakes happen -- and what truly matters is the growth we take away from these learning moments.
I don’t want to be the kind of business mentor who only shares the big wins, so pop in your earpods and listen to this candid and heartfelt journey through my recent misstep -- and the valuable insights it's provided.
Here’s a glance at this episode...

[04:32] I usually only share scars over scabs. Scars are experiences that you've already healed from. With a scab, you still have a wound. This is a scab.

[07:14] We've been creating a 6-month coaching program working one-on-one with coaches trained by me. It’s been beta tested and we hired a team.

[08:30] One week out from the launch, we decided not to launch it.

[09:42] We hired Bryan Harris as a consultant to identify where we should be doubling down. He met with the entire team and did an analysis.

[11:19] One of the red flags was that some people on our marketing team have a low wellness score. They were trying to cram everything into a 4-day work week.

[12:35] The new coaching program was going to require the marketing team to be all hands on deck at the same time as launching Digital Course Academy.

[14:46] This year my team made an initiative to be unreasonable and canceling a coaching program one week before launch felt very unreasonable.

[16:17] Bryan wasn't saying get rid of the coaching program forever. He was saying put a pin in it and come back to it later.

[20:01] My ego and confidence took a hit. I also forgot what I teach. Creating a foundation based on just a few things creates a lot of peace.

[23:23] Slow down and don't rush into something new. Do you already have what you need in your business? Do you just need to double down or learn more?

[27:18] Take advantage of what's working in your business before you add on. Is there more you can do with what you've already created?

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