Your target market is more than just “millennials” or “women aged 34-39 living in the midwest.” Identifying the values and beliefs of your ideal customer can be much more powerful and effective.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Show notes: SideHustleSchool.com
Twitter: @chrisguillebeau
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