YouTube Live: What Marketers Need to Know

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin.
More About This Show
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Nick Nimmin, a YouTube expert. His YouTube channel is for YouTube creators and has more than 300,000 subscribers. He also hosts a weekly YouTube Live show called Nimmin Live and co-hosts the Business of Video podcast.

You'll find out how to optimize your YouTube live stream for more exposure.

Nick also shares the tools and process he uses to produce his live YouTube show.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
YouTube Live
Nick's Story
When Nick and his brother first moved to Thailand in the mid-1990s, the internet was full of business opportunities, and they ran a graphic design and media company. That worked well for about 12 years. But after they signed what seemed like great deals with clients, the relationship wasn't good. The clients were difficult, and Nick and his brother became unhappy in their business.

As an expatriate living in Thailand, Nick is self-employed and can't simply go get another job. As he searched for a different business opportunity, he became interested in internet marketing and YouTube. After watching Gideon Shalwick's and James Wedmore's YouTube channels, he began using YouTube to build an email list. At the time, he didn't grasp the power and potential of online video.

Because Nick had a background in media and experience shooting training videos, he was able to post good-quality videos beginning with his first upload in September 2014. Through a Facebook group, he connected with Derral Eves and spent 9 months starting a new channel while still trying to keep up with his his graphic design company.

As Nick juggled his YouTube work with graphic design, he realized he preferred working on YouTube content. He enjoyed the community aspect of it, and his channel was doing well.

At first, Nick's videos focused on tips for freelancers such as how to stay focused while working in a café. Then a friend asked him to collaborate on a video about how to help your videos rank higher in YouTube search results. His audience responded well to that video, so Nick began focusing on videos about YouTube and his channel became a resource for YouTube creators.

Nick's first live video demonstrated how it worked for his audience. Although he continued to go live, he never had many viewers until YouTube released a live feature for the mobile app. When he learned about the feature, he began streaming from the mobile app and continued for 3 hours. It was his first taste of people responding to his live video and getting respect from other creators.

Eventually, Nick and his brother created their live show, Nimmin Live. They rented an empty condo where they built a studio for live-streaming. Because the response was good, they continued building the show. Now, 2 years later, they stream every Saturday.

Listen to the show to learn more about Nick's collaboration with Derral Eves.
Why Marketers Should Consider YouTube Live
YouTube Live offers several advantages over Facebook Live. First, YouTube Live replays are easier to find and thus get more views. On Facebook, after a short time, content is hard to find.

On YouTube, live videos are part of an archive and have replay value, especially if you organize them into playlists. People watch Nick's live videos from a year ago because they're organized, and viewers can watch at their leisure.

YouTube Live converts people into leads just as effectively as Facebook. When Nick was consulting,