#155: The New 'FB Messenger Ads' with Rick Mulready

Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business.
If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat with family and friends instantaneously every day.
But what if an ad popped up from your favorite clothing store and just by clicking it you could ask about one of their new products? Better yet, what if a rep from that store gets back to you immediately.
BAM. That’s the beauty of Facebook Messenger ads for your customers. (It’s the first ad type that gets your ideal customer avatar talking with you instantly.)
Now for you, this means being able to answer questions or address objections to your programs and courses in real time, like during a launch when you’re trying to close more sales.
Today Rick and I go inside why this new format is climbing the charts and how you can take advantage of it right now.
In the episode, Rick talks about his experience using Messenger Ads for the first time. Make sure to listen to get all the details about how this ad below performed for him!
I’ve also included some screenshots of what the interface looks like when you’re creating the ad inside of The Power Editor. It’s super easy. You can check it out step by step below.
Step 1: Go to ads creation in Ads Manager or Power Editor.
Step 2: Choose the Traffic objective and complete your Campaign name, adset name, and ad name.
Step 3: Under the adset level, select website or messenger. Continue by Choosing your audience, budget and placement.
Step 4: At the ad level, Choose the Page you want to connect
Step 5: At the ad level, select your image/video and copy. Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.
*You can select any call-to-action button, in addition to ‘Send Message’. A Messenger icon will appear next to this call-to-action button in the ad.
*NOTE: Your ad to open conversations in Messenger won’t appear to people on mobile who don’t have the Messenger app.
So ready to tackle a new world of Facebook Messenger ads? Get all the starter details here—and don’t forget to sign up for Rick’s brand new webinar, “How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day.” I think we all need a bit of that magic!