For those looking for specific thoughts and advice about the current digital and marketing landscape, here's a great bite-sized interview for you. It might get lost in the audio so see below for the questions being asked.
Questions:
We know you’re very high on Snapchat and the potential for marketers. Are there any best practices you see for those already on the platform?
You've always been smart about timing and where to put your chips. What platforms are currently overpriced for performance aka the "banner ads" of platforms? What areas are still untapped and delivering the most bang for the buck?
Similarly, any new/emerging platforms you see on the cusp of breaking out?
Live video - Facebook Live, Periscope and others - where have you seen these platforms being used most successfully? Where does the potential lie to have the most impact for brands?
What’s your current view on podcasts/video podcasts? Where do they fit into a B2B or B2C marketers overall marketing plan?
