I mentioned a few reasons to use LinkedIn in the introduction; I’ve included a fuller list here, just to get you thinking:
- Write recommendations for people you know, whose work you have valued.
- Display recommendations received from people who like your work.
- Demonstrate your expertise by sharing presentations on your profile.
- Give people access to your unique information and perspective through downloads and presentations.
- List any jobs you have to the whole community.
- Find out who is recruiting and research companies before you apply.
- Find recommended contractors and product/service providers by asking your network.
- Use polls for quick and simple market research.
- Answer questions and take part in discussions demonstrating your expertise without a hint of self-promotion.
- Take part in industry and market specific discussions.
- Publish your own, unique LinkedIn web address on all of your marketing literature.
- Use your status updates as a way to showcase your current list of projects.
- Use status updates to share information, articles and resources with your network.
- Connect with like-minded fellows who share common passions and aims.
- Keep an eye on companies you would like to work with in the future.
- Follow the latest business news and updates from people you admire.