Poke the Box

The seventh imperative is frightening and thus easy to overlook or ignore. The seventh imperative is to have the guts and the heart and the passion to ship.

The sixth imperative is to be productive, so you can be well-priced.

seventh imperative

The first imperative is to be aware—aware of the market, of opportunities, of who you are.

The second imperative is to be educated, so you can understand what’s around you.

The third imperative is to be connected, so you can be trusted as you engage.

The fourth imperative is to be consistent, so the system knows what to expect.

The fifth imperative is to build an asset, so you have something to sell.