The study demonstrates the endowed progress effect, a phenomenon that increases motivation as people believe they are nearing a goal.
Konstantin Degtyarevcompartió una citahace 8 años
this book teaches innovators how to build products to help people do the things they already want to do but, for lack of a solution, don’t do.
Dima Rassamakhacompartió una citahace 3 años
Such is the nature of ingrained habits — behaviors done with little or no conscious thought — which by some estimates, guide nearly half of our daily actions
Максим Зиновьевcompartió una citahace 3 años
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
Юраcompartió una citahace 8 años
2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.
D_readercompartió una citael año pasado
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”
Davidcompartió una citael año pasado
An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.
Davidcompartió una citael año pasado
Too many choices or irrelevant options can cause hesitation, confusion, or worse—abandonment
Davidcompartió una citael año pasado
Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).
Davidcompartió una citael año pasado
Painkillers solve an obvious need, relieving a specific pain, and often have quantifiable markets