en
Margaret Neale,Thomas Z.Lys

Getting (More of) What You Want

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Forget about 'getting to yes' – in most negotiations, we can get what we want. Drawing on the latest research in psychology and behavioural economics, Getting (More of) What You Want shows us how new behavioural models allow negotiators to move past the outdated “win-win” approach and find the most advantageous outcome for each and every negotiation.

Be it with colleagues, superiors, spouses, friends, enemies, estate agents or market traders, negotiation is present in almost every social interaction. Neale and Lys's detailed analysis of economics, psychology, and strategic thinking show that, by taking into account rational behaviour and irrational biases – and learning how best to exploit that – anyone can become a more successful, more effective negotiator. Find out: when to negotiate and when to walk away; how to know what a good deal is; when to make the first offer and when to wait; the difference between aspiration and expectation; and why meeting in the middle can be the worst of all possible deals.

Drawing on three decades of ground-breaking empirical research, Getting (More of) What You Want reveals the counterintuitive methods used by successful negotiators to get everything they want – and more.

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Citas

  • Thuc Phuongcompartió una citahace 3 años
    the parties’ desires and demands often change, even in the absence of new information. Situational characteristics such as the parties’ emotions, the powerful impact of past actions, and the idea of saving face predictably influence their behavior. In Margaret’s world, negotiators often make choices that thwart their best interests.
  • Thuc Phuongcompartió una citahace 3 años
    What possible benefit, he and many of our peers wondered, could come from abandoning the tenets of economic rationality—where reasonable, disciplined human beings made choices that maximized their utility—and try to incorporate the impulses that distract undisciplined individuals from doing what was best for them?
  • Thuc Phuongcompartió una citahace 3 años
    Systematically integrating psychological principles into economic calculations led to a superior outcome

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