“Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won’t be able to miss.”
The tiny (but incredibly powerful) manual that has already ignited the intuition of over 500 students. Revolutionize your creative and business writing technique in just over an hour: discover the “primal” needs of any reader and intercept their unconscious desires through the strategic and psychological use of your words.
TABLE OF CONTENTS
Introduction
What is Emotional Copywriting?
Intercepting Needs: Curiosity, Independence, Power, Savings, Acceptance
The Triggers of Competition, Family, Idealism, Honor and Social Contact
The Triggers of Status, Tranquility, Exercise, Romance and Serenity
Goals, Objections, Targets, Storytelling, Justifying with Logic and Empathy
Emotional and Logical Techniques Urgency, Comparison, Figures, CTAs, Questions and Guide the Reader
Trifecta Neuro Affective, Emotional Engagement, Testimonials and Message Personalization
Text Structure, Types, Concepts, Scaling and Creative Block Techniques
Conclusions
Writing for the Web: How to Be Read in the Ocean of the Internet".
Online Writing Challenges
Working with Securities
SEO Copywriting
Social Media Storytelling
Introduction to online storytelling and fields of application
Emotional message, value proposition, and narrative processes
Choose the correct language register
Web Content Editor
How Long Should a Post Be?
Simple Verbs, Active Forms, String Text
Ask Engaging Questions
