«Poké Bowl Craze» explores the fascinating journey of Hawaii's traditional raw fish dish as it evolved from a local staple to a global culinary phenomenon. This comprehensive examination reveals how a simple fisherman's preparation has transformed into one of the most popular fast-casual dining options worldwide, shaped by cultural fusion, health trends, and modern business dynamics.
The book delves deep into three interconnected aspects of poké: its rich historical roots in pre-contact Hawaii, the nutritional science behind both traditional and contemporary preparations, and its significant impact on the modern food service industry. Through extensive research involving Hawaiian cultural practitioners, nutritionists, and food industry analysts, readers discover how Japanese and Korean influences helped shape the dish's evolution, and how mainland American interpretation in the 2010s catalyzed its worldwide popularity.
Structured to appeal to both culinary professionals and food enthusiasts, the narrative progresses from cultural foundations to practical business applications. The author skillfully weaves together anthropological insights, scientific analysis, and market research to paint a complete picture of poké's cultural significance and commercial success. Particularly noteworthy is the book's balanced approach to addressing contemporary issues like sustainable fishing practices and cultural authenticity, while providing valuable insights for restaurant operators and food service professionals looking to understand or capitalize on this enduring food trend.
