Blind Spot

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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Consumer Behavior Strategic Planning Customer Relations Decision-Making & Problem Solving Management Marketing Business

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281 páginas impresas

Publicación original: 2016
Año de publicación: 2016

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mo9fcompartió una citahace 4 años
argued that brands and customers do forge meaningful relationships. The reason is fairly simple. We’re human, and as humans, it’s what we do. We grow up learning how to forge relationships with other people. When we interact with products or companies, we default to what comes naturally.
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