For example, if you have a tired five-year-old who doesn’t want to clean up their room, you might consider pleasure and pain and ask how they perceive your request: probably as painful! When you realize that they are simply behaving to avoid pain and maximize their own pleasure, you can reframe your request. If you can turn tidying up into a fun game, or if you can link tidying up to the anticipation of a reward, you’ve communicated effectively and gotten the result you want.