Robert C.Worstell

find and promote the highest possible quality services and products to people – so they can buy and use them to improve their lives and become/achieve everything they want.

studying each one in terms of what is its mass desire, what are the claims, what are the mechanisms it's describing, how it persuades (or fails) to get the viewer/listener to act, and how it could be improved.

need only go to the massive ad buys for the Super Bowl to see the gargantuan waste of advertising money that can't accurately be measured for any actual return on investment (ROI).